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Dattch founder Robyn Exton relating to issues of pitching a lesbian internet dating computer software

It’s difficult to battle and the woman once you see the huge directory of added product reviews and dilemmas: “you cannot possibly be a lesbian, you have got long-hair”; “you should certainly gown a lot less like someone”; “i recently find the full thinking behind a lezzie software bizarre” and “We reckon you want to enhance your very own band selection to streamline whatever you really does, i recommend ‘Dattch. Because lesbians create lonely too’.”

Exton says she realizes that she really is operating within a distinct segment industry and requires to teach brokers, exactly who are already mostly middle-aged men that don’t understand precisely what ladies include choosing from lesbian matchmaking market. “which try ok. In 2013 you must not must query if anybody maybe a lesbian since they have traditionally tresses,” she claims. Read More…